What are the differences in scented candle usage habits across different countries? (e.g., Europe an

           The usage habits of scented candles in different countries are deeply influenced by local culture, lifestyle, and market characteristics. Below is an overview of scented candle

 usage in some countries and regions for your reference:

            In Europe and the United States, scented candles are considered everyday fast-moving consumer goods: widely used in daily life, such as dinner, bathing, and bedtime. 

They are common in living rooms, kitchens, and bedrooms. They are essential for holidays and rituals: candlelight dinners express romance during festivals like Christmas, 

and they are often given as gifts. They are rich and diverse: consumers prefer novel scents like vanilla and ocean breeze, pursuing a pleasant and multi-layered olfactory experience.

 The market is large: For example, 70% of households in the United States use scented candles, and the market size once reached US$2.3 billion. Safety and experience: Consumers 

are concerned about fragrance and safety (such as low temperature and long burning time).

           In Southeast Asian countries, emerging growth markets: Searches for scented candles for stress relief have increased significantly during the pandemic. For example, 

searches in the Philippines have seen a significant increase.

           In China, some consumers believe that scented candles are "costly" or "unlucky," and prefer to open windows for ventilation rather than using aromatherapy. Some 

consumers pursuing a refined lifestyle and a sense of ritual have begun using scented candles, primarily for creating an ambiance for reading, yoga, and other activities.

             Furthermore, there are significant differences in the use of fragrance between the East and the West. Western incense culture primarily focuses on satisfying direct

olfactory  pleasure, developing forms such as perfumes and scented candles. Traditional Eastern incense culture, such as China's "art of incense," emphasizes inner feelings and 

self-cultivation, developing products such as incense sticks and incense balls, pursuing a state of "harmony between man and nature" and imbuing it with a stronger sense of ritual.

              In general, scented candles are an ingrained fast-moving consumer product in Europe and the United States, focusing on creating a direct atmosphere and olfactory enjoyment. 

In Asia, including China, they are more closely associated with emerging refined lifestyles and the need for spiritual comfort, presenting both market potential and challenges.