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I. Home Scenario: Functional Aromatherapy Becomes a New Favorite, Intelligent Linkage Creates Immersive Atmosphere
With the continuous deepening of the "stay-at-home economy", the home aromatherapy market has ushered in dual upgrades in functionality and intelligence. Recently, a number of leading brands have launched compound aromatherapy products with air purification, sleep-aiding and bacteriostatic functions. Among them, the sales volume of "deodorizing aroma diffusers" added with tea tree essential oil and eucalyptus extract increased by 82% month-on-month. Intelligent aromatherapy devices have become the first choice for young consumers. Data from an e-commerce platform shows that the sales proportion of aromatherapy lamps supporting remote control via mobile APP and linkage with smart lights has exceeded 45%. Personalized functions such as "voice-activated pre-scheduling before bedtime" and "adjusting mist volume according to indoor humidity" are highly favored. In addition, rattan aromatherapy focusing on "natural and additive-free" continues to occupy the high-end market. Woody-scented aromatherapy with cedar and sandalwood as the base note, which is suitable for minimalist home styles, has more than 500,000 related notes on Xiaohongshu (Little Red Book), driving the category search volume up by 110% year-on-year.
II. Office Scenario: "Stress-Relief Aromatherapy" Gains Popularity in the Workplace, Portable Design Leads Consumption Trend
The "emotional healing" needs of workplace groups have driven the rapid expansion of the office aromatherapy market. Recently, mini aromatherapy pens and USB aroma diffusers have become a new trend in offices. A "citrus mint aromatherapy pen" launched by a brand sold out within two weeks due to its instant fragrance release and flame-free safety design. Corporate procurement has also shown growth. Internet companies in Beijing, Shanghai and other cities have successively equipped employees' workstations with aromatherapy systems, choosing fragrances such as lemongrass and rosemary that can improve concentration. The order volume of relevant suppliers has increased by 67% compared with the same period last year. Data from offline office stationery stores shows that portable aromatherapy products priced between 50-100 yuan account for over 60% of sales. "Compact size without taking up space" and "not disturbing others" have become the core considerations for consumers when purchasing.
III. Commercial Scenario: Customized Aromatherapy Becomes a Brand Differentiation Tool, Immersive Experience Enhances Consumer Stickiness
Commercial spaces are increasingly using aromatherapy as an important carrier to shape brand tone, leading to a surge in demand for customized aromatherapy services. Recently, many high-end shopping malls in China have cooperated with aromatherapy brands to plan exclusive fragrances for different floors — romantic floral scents such as rose and lily of the valley are used in cosmetics areas, while fresh herbal scents like mint and eucalyptus are adopted in sports areas, enhancing consumers' recognition of the malls through olfactory memory. The hotel industry has also stepped up investment in customized aromatherapy. A "white tea and cedar" exclusive aromatherapy launched by a five-star hotel is not only used in lobbies and guest rooms, but also developed into a souvenir for sale, driving the revenue of derivative products up by 35% year-on-year. Data shows that the scale of the commercial space customized aromatherapy market exceeded 1.2 billion yuan in the first half of 2025, a year-on-year increase of 43%, with catering, bookstores and yoga studios becoming new growth drivers.
IV. Travel Scenario: Car Aromatherapy Moves Towards "Health + Personalization", Niche Fragrances Are Sought After
The car aromatherapy market is undergoing a transformation from "odor masking" to "health care". The sales volume of activated carbon aromatherapy with formaldehyde removal and odor decomposition functions has increased by 95% year-on-year. At the same time, the demand for personalized customization is prominent. Data from a platform shows that the search volume for "DIY car aromatherapy" increased by 210% month-on-month. Aromatherapy cases made of leather and metal, paired with niche fragrances such as cedar and fir, have become a new choice for young car owners. In addition, low-voltage aroma diffusers suitable for new energy vehicles have become a new favorite in the market. Due to their low power consumption and intelligent start-stop features, they have captured 18% of the car aromatherapy market share upon launch. Industry insiders predict that with the consumption upgrade in travel scenarios, the scale of the car aromatherapy market will exceed 2.5 billion yuan in 2025, with health, personalization and intelligence becoming the three core development trends.
